I love chips of all shapes and sizes

Freedman and Jurafsky addressed the correlation between the language used on food advertising in conjunction with the advertising audience being either upper or lower class.  In their study they found that advertising designed for the upper classes contained more complex language than advertising directed at the lower classes.  I found their study on the use of negation in language most interesting.  Negation is basically using a negative word to imply that they don’t do something that the bad guys do.  Chip companies used phrases like “no wiping your greasy chip hands on your jeans,” “no fake colors” and “never fried.”  The expensive chips used negation 14 times as often as the inexpensive chips did.  It was impressive how often this strategy was used in their advertising.  I imagine that in looking at the advertising on candy bars, milk cartons, soda bottles or frozen pizzas, that we would find the same results.  Companies that are all producing the same product and competing for the same customers must use advertising strategies such as these to differentiate their products.  Even these two bottles of soda, have iconically different advertising methods.  The word below Coca Cola is "classic" while the words below Izze are "sparkling clementine.  This is an important difference in language and follows Freedman and Jurafsky's study.  The Izze brand, designed for an upper class audience uses more complex words and a design schemes that appeal to sophistication.