Wednesday, April 18, 2012

Ethnography Project Sushi Den


Writ 1133: Eric Leake
Third Essay: Ethnography
-          Zach Quinn

Ethnography of Sushi Den

Sushi Den on Pearl Street in Denver looks like a restaurant out of the television drama Entourage. The building that houses it lacks a sign. It’s as if customers are already supposed to know where they’re going. Upon arrival, valets take your car for you for free. This accommodation aids with the difficulty of parking around Pearl Street and allows the restaurant to leave Bentleys and Range Rover’s outside its front door. This touch shows the types of customers that eat at Sushi Den and the prestige of the restaurant itself.
I was talking to the bartender about what Sushi Den does best and that is make sushi. I learned from him that Sushi Den gets fish flown in from 26 different locations around the world. The restaurant owner’s brother lives in Japan and attends the market there every week to pick out the best types of fish from the market. Smoked salmon comes in from Scotland and other types of fish come from places like California and South Africa. The fish gets flown in three or four days per week. It comes in at least two times a week from Japan alone. To make their sushi they use modern techniques. Kaori M. Kubo, Yukari Ogawa and Masako Horikoshi talk about the typical way to make sushi that is still popular in Southeast Asia, China and Japan, “Funazushi, which is one type of Japanese fermented sushi, is a processed food with a specific flavor made from crucian carp (Cyprinus auratus), from Biwa Lake in Shiga, and rice” (Kubo 1). This dish carries a taste that many don’t like but it is good for you. In the previous journal mentioned, they studied the compounds present in Funazushi, finding high levels of lipids and proteins. Use of traditional wooden boxes occurs occasionally but they don’t ferment the sushi in the traditional style.
The restaurant features two cocktail bars, one sushi bar, a private dining room and the main dining room. It is decorated simply with a few potted plants and candles placed around. The tables and booths have one cloth white napkin, one wrapped pair of wooden chopsticks, one small bowl for soy sauce and one appetizer plate to start for each place setting. When customers are seated, their waiter or waitress greets them with hot towels. If customers want metal silverware it seems they must ask. Most customers however demonstrate their abilities with chopsticks. Some humor can be found in the difficulty that certain patrons show in using these utensils but their persistence is admirable.
Large tables are mostly families. Those that aren’t families seem to be on dates, double dates, or business meetings. There seem to be very few friend groups meeting at Sushi Den for dinner. It seems that a good amount of the customers are over the age of 30. There are a few young customers but they are at the tables that seem to be related. This I conclude is due to the high pricing of food items. California rolls are the most affordable sushi at $6.00. The special rolls are as much as $18.00. Dinner entrees are anywhere from $14.00 to $28.00 each.
Customers that are old enough to do so order alcoholic drinks anywhere from Sake and Sapporo to Dirty Martini’s. The restaurant also has an extensive wine list that customers often order from. The customers that do drink seem to be throwing them back. These tables are also a lot louder and livelier as expected. Most everyone seems to be social and talking quite a bit. No one seems to be on their cell phones or distracted by a television playing sports. The latter is true because there simply isn’t a TV in the place. The people sitting at the cocktail bars are mostly alone and seem to be waiting for somebody. I fell into this category as I did my observations. Those at the sushi bar seem to be interacting less with each other because of the nature of the seating. They do still turn to talk to one another but often interact with the chefs behind the counter. These chefs diligently do their work creating the art that sushi is while also catering to the needs of customers when the wait staff is absent.

Works Cited

Kubo, K. M., Ogawa, Y. and Horikoshi, M. (2008), The effects of free amino acids, nucleic compounds, and volatile constituents of funazushi (fermented sushi of crucian carp (Cyprinus auratus)) on preference. J. Sci. Food Agric., 88: 1259–1265. doi: 10.1002/jsfa.3216


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