Paul's Blog
On his blog, Paul talked about the advertisements made by different restaurants selling burgers. Compared to my study of cereal boxes, the advertisements for burgers had different much different focuses. Where as the main lines on cereal boxes were about supporting kids schools, natural ingredients, whole grains and calorie counts, burger advertisements were about how juicy the burgers were, had masculine print and images of the burgers. The audience they are targeting is masculine, doesn't particularly care about the ingredients as long as they look and taste good and is hungry. Cereal companies target small children, mothers and those looking for a health conscious breakfast meal. It's interesting looking at the difference between the writing on the boxes. Burger shops have masculine block letters while cereal boxes like Cheerios and Cinnamon Toast Crunch have hearts, wisps of cinnamon sugar and feminine text.
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